Your markets are increasingly complex and driven by fast-paced technological progress. Most market segments have become global in their nature. The result is intensified competition and short product life-cycles. Products and services reach the market faster than in the past; the market structures shift quickly; current demographic and social developments present a far-reaching influence on the strategic alignment of the companies.

In order to thrive in such a dynamic market environment, the companies are forced to deal with a number of fundamental business issues:

  1. What is currently happening in the individual market segments, and why?
  2. What will be the critical developments in the future?
  3. What are our competitors doing?
  4. What long-term consequences will it have for our business?

The complex nature of these essential business issues is further exacerbated by a lack of the personnel available to provide the necessary analytical research at short notice. Lack of diversified information sources and of external perspective complicated further the necessary analyses.

A critical inquiry into the competitive positioning of the companies and detailed market analyses are thus often inadequate and cannot be provided for the decision-makers at the short notice.

Dr. Thede Research supports the top management through comprehensive range of analysis methodologies which are founded on the longstanding project experiences in the preparation of the strategic market and competition analyses. 

Our extensive experience is firmly founded in various research and consulting projects and underpins the practical relevance of our analytical findings. Our research projects are strictly orientated on our clients’ terms of reference.  In the course of our projects we draw upon a broad range of internal and external information sources and databases as well as to our extensive personal networks.

We provide our research services to corporates as well as to private equity investors.

Our market and competition analyses are customized for the top-management consulting tasks: Our clients face defined business issues requiring special research and we deliver according to their terms of reference and specific needs.

Our individual services include: