Our analyses focus on detailed qualitative and quantitative examination of the individual market segments and competitors. At the heart of our inquiries is a thorough assessment of the specific business model sustainability from a market perspective as well as from a competitive perspective (“outside-in”). Our market analyses provide you with:

• Evaluation of the future market potential of a specific product or a technology. The analyses can be utilized when reconsidering an investment-decision in an existing business or planning an investment in a new business segment.

• Market and competition analyses of a company’ commercial model before an acquisition by a strategic or private equity investor.                       

Our market and competition analyses typically contain task packages such as:

• Alignment of the company’s existing products and services portfolio with its customer clusters and quantification of the specific market segments. Positioning of the product and service portfolio.

• Company’s development versus market (development of market shares, sales figures, prices and the relevant cost positions).

• Analysis of market entry barriers in as well as the competition intensity within the relevant industry segment.

• Account of the analyzed company’s pricing strategy in relation to its competitors.

• Depiction of the company’s value chain - including up and downstream companies.

• Identification of competitive advantages and disadvantages in comparison to competitors in a given market segment.

• Assessment of the company’s positioning from a qualitative customer view, especially with regard to the fulfilment of customer needs in comparison to direct competitors.

• Identification of the most important market drivers- and barriers with regard to products and their underlying technologies.